Idea is to emphasize the importance of the message, and yet to convey it to the younger audience. The graphic elements are clear cut, bold and clear, and the photography is strictly audience oriented, late teens and young grown ups.
Goal is to make young people reconsider their choices, and to remind them that their actions about the environment matter.
We’re suggesting that there are no excuses anymore, and that their choices really matter right here and now.
Action is the only way to change anything, and taking part is the first and most important step.
